History[ edit ] Nationalised service s—s [ edit ] Inunder the French Revolutionthe first communication network was developed to enable the rapid transmission of information in a warring and unsafe country. That was the optical telegraphy network of Claude Chappe. Inafter the invention of the electrical telegraph and then the invention of the telephone, the French State created a Ministry of Posts and Telegraphs.
Vodafone Abstract This study is based on Vodafone telecommunications. It gives an introduction to the company and provides background information on the business resource management.
The report then clearly defines the external and internal factors business environments. The main body of the report describes the aspects of the business management including microeconomics analysis and evaluation of the business management aspects.
The study is attempts to analyse and evaluate two areas of resource management. This study is relevant to the world of management users, and gives the opportunity to be involved in a report that will result in a feasible analysis for one of the largest telecommunications company in UK and the world.
The information provided in the report was collected through different sources. Experience, secondary data were used. Contents Abstract1 Contents2 Table of Figures2 1. Vodafone Management aspects8 2.
Within nineteen years, the network would become the largest company in Europe and the largest of its kind anywhere in the world.
By the turn of the century, almost every second UK citizen would have a mobile one third of them a Vodafone. The company operate in 29 countries worldwide. The following diagrams show the growth in the company turnover, profits and customers for years see Appendix A.
Diagram 1 Growth of Vodafone Diagram 2 Total customers worldwide The company had a total market capitalisation of? The market is supported by a fast-growing services sector, driven by new technology, employing aroundpeople with a turnover of? As shown in the diagram below Vodafone has the largest overall share of retail revenues, with O2 had a Vodafone take the differentiation advantage to be the market leader in all three market sectors, calls and fixed charges, short message service and connection.
The focus that a PEST analysis produces is that it shows which external factors are influencing Vodafone, and there is a SWOT analysis which looks at internal to business and external to business within the same market factors. This is a simple analysis of the company Political, Economical Social and Technological environment see table 1 for further information see Appendix B.
Environment factors internal to the firms classified as strengths S or weaknesses Wand external to firm classified as opportunities O or threats T. Vodafone Management aspects Vodafone has different aspects to investigate; each of these aspects was a factor for the company success.
Analyse these aspects help Vodafone to monitor the improvement of service and to get an overall picture of the organisation.
Below human resource management and marketing will be analysed and evaluated. It became evident that there were many different systems and procedures in place for activities such as recruitment. The Vodafone team was working hard to resource recruits each year. The candidate experience of the recruitment process was not always positive, due to the lengthy process.
The Internet was a good source of candidates, although there was no technology platform in place to manage the online candidates through the selection process. The key benefit of the database is that it allows Vodafone Re-sourcing team to proactively discuss job opportunities with people who have an expressed interest in working at the company.
This direct sourcing of candidate via the webcentric strategy, and the resulting cost savings, has been the biggest success for Vodafone: The human resource management established plan for two years of training for the employees, the department obtain the workers for recruitment and selection, employee relations and employment law, policy and procedure plus a lot of project work see Appendix C.
|Opencell and Vodafone collaborate to launch 4G indoor signal solution | total telecom||In NovemberNedjma officially rebranded as Ooredoo Algeria.|
|Vodafone SWOT Analysis | Competitors & USP | BrandGuide | MBA initiativeblog.com||Marketing This study is based on Vodafone telecommunications.|
|Latest News||The company has about million subscribers in 26 countries around the world.|
Vodafone is offering its employees: The wireless world is transforming with a new generation of advanced mobile technologies emerging. This technology is re-defining how people interact with the world around them and Vodafone is taking a central role in its development.
However, as consumers become increasingly sophisticated users of modern mobile technology, Vodafone makes new demands and seek added value through product improvements. Vodafone must feed this back into its product strategy. Vodafone marketing mix see diagram 1 depends upon brand marketing and local marketing.
First of all brand marketing is designed to increase general public awareness of the Vodafone brand or other local Group brands and marketing. Brand communications include sponsorships and advertising on radio, television, in general circulation newspapers, in magazines and in specialised publications.
Vodafone established loyalty points to perform the local market as the second strategy. The loyalty point scheme will benefit the Vodafone customers by providing better deals with the network. Products and services are available directly to both consumer and business customers in the majority of markets.
Directly-owned stores are becoming increasingly popular in most markets, with customers invited to try out service offerings such as Vodafone live!.Vodafone Italy, based in Milan, is a subsidiary of Vodafone Group Plc, a leading mobile communications corporation that operates in more than 30 countries initiativeblog.com growing steadily in the Italian mobile phone market over the last 15 years, today Vodafone Italy has more than 30 million mobile customers.
Vodafone SWOT analysis, segmentation, targeting & positioning (STP) are covered on this page. Analysis of Vodafone also includes its USP, tagline / slogan and competitors. This statistic shows the brand value of the telecommunications company Vodafone from to The brand value of Vodafone came to a total of billion U.S.
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The Department of Telecommunications (DoT) on Monday cleared the merger of Vodafone India and Idea Cellular with conditions to deposit Rs 3, crore as spectrum dues and a bank guarantee of Rs 2, crore.
Vodafone is the universes largest nomadic telecommunications community, using over 65, staff and with over million clients. The concern operates in 26 states worldwide. Vodafone is a public limited company with listings on the London and New York stock exchanges.